As it turned out the issue of the exact day of Samhain can be difficult to define. Though one can say that it is celebrated from 31 October to 1 November. But things seemed a bit more complicated as we talk of an astrologic approach or approaches to be exact. To cut a long story short one has to be prepared for a significant variety of days which are considered to be THE VERY DAY (or probably it's better to say 'the very night'). For example, here we can see what choice we have this year.

I am not good at the changes of the moon but this idea definitely worth remebering as we speak about the time when these very changes ruled people's lives. Moreover, I am a big fan of changes for changes' sake. I enjoy things that make me stay alert.
So it seems right to me to pay homage to Samhain within October. I do belive that this magic can last longer tham just one night.

As for the popular culture phenomenon I guess that all this fuss creates a certain magnetism which gives ways to some 'rituals' to become a part of modern culture and city heritage *sends regards to the Futurelearn course*.

And it comes for you...

Каждый из нас прозрачен в час, когда наступил Самайн.